The Challenge
Dr. Sonal Khangarot, a psychologist opening her new clinic 'The Answer Room', required a brand identity that was both professional and deeply approachable. The primary challenge was to create a visual identity that could destigmatize seeking therapy, making potential clients feel safe, understood, and hopeful. The branding needed to visually translate the clinic's unique tagline, 'Psychologist Up The Stairs', into a meaningful symbol of progress and personal journey.
The Approach & Process
My process focused on translating the tagline, "Psychologist Up The Stairs," into a visual identity that felt both professional and hopeful. The resulting logo merges two key symbols: a welcoming arched doorway to represent safety and colourful ascending stairs to signify the journey of personal growth. The clean typography and calming color palette establish a trustworthy, approachable, and meaningful brand identity for the clinic.
Brand Application
The visual identity was designed to be flexible across various digital and print applications.
Client
Sonal Khangarot, The Answer Room
Agency
Bluewave Media
My Role
Lead Graphic Designer
Project Scope
Logo Design l Brand Identity
Year
2023
Softwares Used
Adobe Illustrator l Adobe Photoshop
